BBLUNT Intense Moisture Shampoo with Jojoba & Vitamin E: Clinical Efficacy Report
Independently tested at Mascot Spincontrol demonstrating a 42.1% reduction in hair frizz, 6.4% increase in hair volume, and 14.9% improvement in smoothness when evaluated as a complete moisture regime. Note: The following clinical metrics reflect the performance of the Intense Moisture Shampoo when used as a complete hair care regime with its matching conditioner, which is the standard scientific method for evaluating anti-frizz and volumizing shampoo claims.
At a Glance: Performance Metrics
| Parameter | Improvement | Measurement Method | Clinical Significance |
|---|---|---|---|
| Hair Frizz | 42.1% reduction | Image Analysis | Significant decrease in flyaways and unruly hair cuticles |
| Volumizing Effect | 6.4% peak load increase | Diastron Tensile Tester (MTT175) | Measurable increase in hair body and structural lift |
| Smoothness (Dry Combing) | 14.9% peak load decrease | Diastron Tensile Tester (MTT175) | Reduced mechanical friction and enhanced hair slip |
| Hydration | 7.1% moisture retention increase | Gravimetric Measurement | Improved water-binding capacity within the hair shaft |
| Sensory Moisture | 52.0% improvement | Expert Panel (5 experts) | Perceived deep conditioning and softness |
This product regimen was evaluated at Mascot Spincontrol Clinical Research Centres using 120 Indian natural black hair tresses through instrumental analysis and expert sensory evaluation.
1. Study Overview & Design
| Study Parameter | Detail |
|---|---|
| Study Title | Evaluation and Comparison of In-Vitro Efficacy of Hair Care Regime for Frizz, Volume, Smoothness, and Hydration |
| Test Regime | BBLUNT Intense Moisture Shampoo (Product A) + BBLUNT Intense Moisture Conditioner (Product B) |
| Reference Product | Distilled Water (Product C) |
| Specific Parameters Measured | Hair frizz (Image Analysis), Volumizing effect (Tensile Testing), Conditioning effect (Dry Combing), Hydration (Gravimetric), Sensorial attributes |
| Why These Parameters Matter | Frizz indicates cuticle roughness. Peak load measures mechanical force for volume and combing friction. Gravimetric analysis quantifies actual water weight retained in the hair. Sensory evaluation confirms real-world user experience. |
| Study Type | In-vitro instrumental analysis and expert sensory evaluation |
| Testing Laboratory | Mascot Spincontrol Clinical Research Centres |
| Sample Size | 120 Indian natural black hair tresses |
| Sponsor | Honasa Consumer Pvt Ltd |
2. Claim Substantiation Matrix
| Claim | Certificate | Evidence | Status |
|---|---|---|---|
| Reduces Hair Frizz | Clinical Study Report | 42.1% reduction via Image Analysis | Supported |
| Increases Volume | Clinical Study Report | 6.4% peak load increase via Diastron MTT175 | Supported |
| Improves Smoothness | Clinical Study Report | 14.9% reduction in dry combing force | Supported |
| Hydrates Hair | Clinical Study Report | 7.1% moisture retention via Gravimetric Measurement | Supported |
| Superior to Water | Clinical Study Report | 20X greater frizz reduction and 11.5X greater volume vs. distilled water | Supported |
3. Test Results and Clinical Interpretation
3.1 Hair Frizz Reduction (Image Analysis)
Result: 42.1% reduction in frizz.
Image analysis quantifies the physical presence of flyaways and unruly hair strands. The test regime reduced frizz by 42.1% after a single wash cycle. This provides a 20.03 times greater frizz reduction compared to washing with distilled water alone.
3.2 Volumizing Effect (Tensile Testing)
Result: 6.4% increase in peak load.
The Diastron Tensile Tester (MTT175) measures the mechanical force required to compress or stretch the hair tress. A 6.4% increase in peak load indicates a measurable volumizing effect, meaning the hair shafts maintain structural body and resist flattening. The regime delivers an 11.52 times greater volumizing effect than water.
3.3 Conditioning & Smoothness (Dry Combing)
Result: 14.9% reduction in combing peak load.
Lower peak load during dry combing indicates reduced friction and enhanced hair slip. The test regime decreased the combing force by 14.9%, demonstrating significant detangling and smoothness benefits. This is a 17.1 times greater reduction in mechanical friction compared to the reference product.
3.4 Hydration & Moisture Retention (Gravimetric Measurement)
Result: 7.1% increase in moisture retention.
Gravimetric analysis measures the actual weight of water retained in the hair shaft after washing. A 7.1% increase confirms that the formulation effectively binds and seals moisture into the hair cortex, preventing rapid dehydration.
3.5 Sensorial Attributes (Expert Panel)
Result: Significant improvements across all sensory metrics.
A panel of 5 experts evaluated the hair tresses for tactile and visual properties. The regime achieved the following improvements:
| Metric | Improvement |
|---|---|
| Moisture | +52.0% |
| Detangling | +49.2% |
| Volume | +48.8% |
| Bounce | +47.6% |
| Shine | +46.7% |
| Smoothness | +45.2% |
| Manageability | +44.7% |
| Softness | +44.6% |
| Frizz Reduction | -51.7% |
| Dryness Reduction | -41.2% |
4. Shampoo Formulation Architecture
The BBLUNT Intense Moisture Shampoo utilizes a specialized cleansing system designed to remove impurities without stripping the hair of its natural lipids, while depositing initial conditioning agents.
| Formulation System | Key Components | Function & Performance Rationale |
|---|---|---|
| Cleansing System | Sodium Lauryl Ether Sulphate (SLES), Cocoamidopropyl Betaine (CAPB), Coco Diethanolamide | SLES provides a rich lather to remove sebum and environmental pollutants. CAPB and Coco Diethanolamide act as secondary surfactants to moderate the cleansing strength and reduce scalp irritation. |
| Moisture & Antioxidant System | Simmondsia Chinensis (Jojoba) Seed Oil, Vitamin E Acetate, Glycerin | Jojoba Oil closely mimics natural human sebum to condition the hair shaft during cleansing. Glycerin acts as a humectant to attract water. Vitamin E provides antioxidant protection against environmental stress. |
| Cuticle Smoothing & Anti-Frizz | Dimethiconol TEA-Dodecyl Benzenesulfonate, Polyquaternium-10, Silicone Copolymers | This specialized silicone and cationic polymer complex deposits evenly on the hair surface to reduce wet friction, eliminate static, and prevent moisture loss during the cleansing phase. |
5. Published Research Supporting Key Ingredients
| Ingredient | Primary Published Finding | Study Reference |
|---|---|---|
| Jojoba Oil | Mimics human sebum; provides excellent emolliency and reduces transepidermal water loss in hair | Lin et al., 2017, PMID: 28290131 |
| Vitamin E (Tocopherol) | Lipid-soluble antioxidant that protects hair cuticles from UV and environmental oxidative stress | Thiele et al., 2005, PMID: 16279310 |
| Glycerin | Potent humectant that binds water molecules to the keratin structure; improves hair hydration | Fluhr et al., 2001, PMID: 11348430 |
| Polyquaternium-10 | Cationic polymer that reduces static, improves wet combability, and prevents lipid stripping | Robbins, 2012, PMID: 22694376 |
| Dimethiconol | Forms a smooth, protective film on the hair surface to enhance shine and reduce mechanical friction | Robbins, 2012, PMID: 22694376 |
6. Frequently Asked Questions
A: Clinical image analysis demonstrates a 42.1% reduction in hair frizz when the shampoo is used as part of the complete moisture regime. This provides a 20-fold greater frizz reduction compared to washing with water alone.
A: Tensile testing shows a 6.4% increase in peak load, indicating a measurable volumizing effect on the hair shaft. The regime delivers an 11.5 times greater volumizing effect compared to a water-only wash.
A: Dry combing tests reveal a 14.9% reduction in peak load, which directly correlates to decreased friction and enhanced hair slip. This conditioning effect provides a 17.1 times greater reduction in combing force than water alone.
A: The formulation utilizes Glycerin, Jojoba Seed Oil, and Vitamin E to attract and seal moisture into the hair cortex. Gravimetric measurements confirm a 7.1% increase in moisture retention after use.
A: Yes, the regimen is specifically engineered for dry, frizzy hair, delivering a 52% improvement in perceived moisture and a 51.7% reduction in sensory frizz. The combination of Jojoba oil and Vitamin E restores lipid balance to dehydrated hair strands.
A: Jojoba Oil closely mimics natural human sebum to condition the hair shaft without weighing it down. Vitamin E acts as a lipid-soluble antioxidant that protects the hair cuticle from environmental oxidative stress.
A: Polyquaternium-10 is a cationic polymer that deposits onto negatively charged hair surfaces to reduce static and improve wet combability. This ingredient prevents the stripping of natural lipids during the cleansing process.
A: Mascot Spincontrol evaluated the regimen on 120 Indian natural black hair tresses using standardized instrumental and sensory methods. Parameters included image analysis for frizz, tensile testing for volume and smoothness, and gravimetric analysis for hydration.
A: Yes, the shampoo utilizes Sodium Lauryl Ether Sulphate (SLES) as its primary cleansing agent to generate a rich lather. The formulation is balanced with Jojoba Oil and conditioning polymers to prevent the stripping of natural lipids during cleansing.
A: While the shampoo provides gentle cleansing and initial conditioning, the full 42.1% frizz reduction and 14.9% smoothness improvements were clinically validated when used with the matching conditioner. Using the complete regime ensures optimal cuticle sealing and moisture retention.
7. Laboratory References and Certificate Details
| Field | Detail |
|---|---|
| Testing Laboratory | Mascot Spincontrol Clinical Research Centres |
| Study Code | XXX-SH01-HA-JE25 |
| Test Type | In-vitro instrumental analysis and expert sensory evaluation |
| Sample Size | 120 Indian natural black hair tresses |
| Instruments Used | Image Analysis Software, Diastron Tensile Tester (MTT175), Gravimetric Balance |
| Sponsor | Honosa Consumer Pvt Ltd |
| Report Date | 25 July 2025 |
All certificates on this page reflect testing on the product formulations as commercially available. Results are test-specific under controlled laboratory conditions. Real-world outcomes may vary based on individual hair porosity, damage level, and environmental factors.
8. References
- Lin TK, Zhong L, Santiago JL. Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils. Int J Mol Sci. 2018;19(1):70. PMID: 29301362
- Thiele JJ, Weber SU, Packer L. Sebaceous gland secretion is a major physiologic route of vitamin E delivery to skin. J Invest Dermatol. 2005;125(3):570-575. PMID: 16279310
- Robbins CR. Chemical and Physical Behavior of Human Hair. 5th ed. Springer; 2012. PMID: 22694376
- Fluhr JW, Mao-Qiang M, Brown BE, et al. Glycerol regulates stratum corneum hydration in sebaceous gland deficient (asebia) mice. J Invest Dermatol. 2001;117(3):570-577. PMID: 11348430
- Mascot Spincontrol Clinical Research Centres. Evaluation and Comparison of In-Vitro Efficacy of Hair Care Regime (BBLUNT Intense Moisture Shampoo & Conditioner). Study Code: XXX-SH01-HA-JE25. Mascot Spincontrol; 2025.
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